| The international bathroom appliances company Roca wished to present its design affinity at the “100% Design” exhibition in London 2010. This could not have been achieved by showing their high-level design products in a conventional manner, but rather by presenting their trade fair stand as an art installation. | WHITEvoid designs a black monolithic trade fair stand as a stage for the specially-developed kinetic light sculpture “THE WAVE“. The sculptural hanging light arrangement forms generative wave patterns complimented by blue light animations to symbolize ROCA’s main element, water. |
