KINETIC LIGHTS FOR H&M IN HAMBURG

For the new H&M full-concept store at Westfield Hamburg-Überseequartier, KINETIC LIGHTS presented its immersive ELECTRIC SKY kinetic installation. Suspended above the retail space, Sphere 17 elements powered by Winch S systems created a floating landscape of light and motion that transformed the space into a futuristic shopping environment.

As one of Hamburg’s most modern H&M retail concepts, the new flagship store combines fashion, architecture, and digital experience in a bold new way. With ELECTRIC SKY, KINETIC LIGHTS added a dynamic visual centerpiece, reflecting H&M’s forward-looking identity and creating a memorable atmosphere for visitors entering the new retail destination.

Photos: H&M