A visitor attraction at this year's IAA was the staging of the highlight car in the Mercedes-Benz Open Space Cube at the Apothekenhof in Munich. In the central part of the cube, KINETIC LIGHTS created the kinetic installation MIRROR-MIRROR with ROBE MegaPointe Moving Lights.
Kinetic mirrors floated above the vehicle, linked to moving lights, music and a video wall, creating an overall spectacle of the brand that awed visitors.
Photo: Andreas Keller